Users will soon have a new feature that allows them to lessen the amount of artificial intelligence-produced content appearing in their streams. This step comes as the company revealed that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a widespread rollout. This advancement aligns with a rise in AI-generated material, driven by new AI video creators.
The Broader AI Trend
Recent reports that nearly 10% of the quickest rising content creators on a popular video site exclusively feature content made by AI. A considerable share of this content is considered mass-produced AI material, a phrase for inferior, bulk-generated content that is typically illogical or bizarre.
Based on user feedback that a lot of users enjoy content produced via AI tools, from computer-generated images to educational videos, and we want to give people the option to increase or decrease of that, according to their own preferences,” stated a company executive.
AI on the Platform
The service disclosed that there are now 1.3 billion videos on its network identified as AI-generated. Overall, more than 100 million media items are added to the app daily, making clips made by AI a relatively small part of its total content library.
User Control Features
Members will be in a position to reduce or increase the level of AI-generated videos they view by using the topic control feature in the application and selecting AI-made media. Further subjects that can already be adjusted under the setting cover politics, fashion, beauty, and movement.
Platform Guidelines
TikTok’s policies oblige users to tag “realistic” artificially created content, and it bans harmful fake videos of celebrities or crisis events. Any believable artificial content that is without a tag can be removed under its user guidelines.
Additionally, the service will henceforth add an artificially created label to content produced via its own AI tools, or identified by an industry-wide initiative for recognizing artificial media. This measure is designed to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is also launching a $2 million educational fund for professionals and groups to produce informative material about using AI responsibly. This program will assist charitable organizations focused on training coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, following controversy over proposals to lay off hundreds of safety staff in the United Kingdom. The company is planning to reduce 439 jobs in its user protection division in the UK capital, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official stated that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most distressing content ahead of it is viewed by humans. The platform reported a significant reduction in disturbing and violent content handled by content reviewers over the past year due to the use of its AI tools.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to limit contact with harmful content as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
